We are familiar with the Federal Express logo that readily identifies the company known moving goods forward from point A to point B, but have you noticed the additional emphasis on that action emphasized by integrating a right-pointing arrow within the capital E and lower case x?
The world famous bicycling race, Le Tour de France, is really a fun logo incorporating a cyclist within the word "Tour." The letter o is the rear wheel of the bike, followed by a cyclist that forms the letter r leaning into the front wheel. Neat, huh?
Amazon.com®, while maybe not a famous as Coca Cola®, is becoming a world wide on-line retailer. But do you know that the arrow pointing from a to z that they have everything in between and including a and z.
Ninety-nine percent of us are probably unfamiliar with the Toblerone brand of chocolate bars originating in Berne, Switzerland. Their symbol is is a bear. One will need to look carefully to see the dancing bear silhouetted against the mountain just above the letters LE in the name.
There may be a few places in the US of A don't have and never have had a Baskin Robbins® ice cream store with all its 31 flavors. Creative but not hidden.
The catcher's mitt comprised of letters m and b with a baseball Does a good job of representing the Milwaukee Brewers. The design is attributed to an unnamed college student.