21 February 2013

Creeping Stupidization of America

'Signing for the Intellectuals'

One cannot help but wonder whether cashiers enforce the intended message pictured here. Even though the local Wally-World decor and signage differs significantly, the message is the same. However WMT is so hungry for business that the intent is ignored by employee and customer alike. "Express" is meaningless.

The designer is to be commended for recognition of the general intellectual level of the store's shoppers.

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